WiiM

In 2014, Linkplay Technology was founded by a core team of high-caliber entrepreneurs who previously worked at Google, Broadcom, InterVideo, and Harman. These industry veterans brought their expertise to develop cutting-edge wireless technology, software, and hardware products. It’s important to note that while our founders have backgrounds at these leading companies, Linkplay is entirely independent and not owned by them.

Today, Linkplay is a global company driven by talented hardware and software engineers, along with experienced business leaders now focused on developing our own electronics brand WiiM. Our technology partners include leading ODMs, component suppliers, and key investors.

Product Vision

We’re committed to offering you high-quality, feature-rich, and affordable audio and smart home products.

With our innovative voice user interface, audio streaming technology, a wide selection of music services, patented smart home solutions, feature updates, and more, we hope to bring you products that will enhance your life.

Mission

WiiM's mission is to bring you premium smart home experiences through simple and affordable connected Al products.

Brand story

We believe music in itself is healing and is an outburst of the soul. No matter what culture we're from everyone loves music. Our team consists of a group of geeky music enthusiasts who believe in the power of music wholeheartedly.

Using our expertise in streaming audio software and hardware, we’ve helped brands such as Harman, JBL, Yamaha, Marshall, Edifier, Audio Pro, Magnet, etc. launch millions of smart audio devices into the market. We created WiiM with one simple aspiration: everyone in the world should enjoy high-fidelity music at an affordable price.